Daewoo Forklifts Wisconsin

Start-up of the forklift business
During the late 1960s, Korea promoted a national expansion of the industrial machinery business. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. began to bring in assembled forklifts and sell them to big business groups, state-run companies and the armed forces. In 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The company established service and sales outlets all over the country and, a few years later, opened its own forklift production factory. Quality improvement and product development through continuous technical training were the primary focus of the plant.

Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift business quickly increased to 90 percent. By the 1980s, the company's sales increases and technological improvements had attracted the interest of the American company, Caterpillar Industrial Inc. The two companies entered a joint-venture project during the early part of the 1980s to deal with competition faced by Caterpillar in the US forklift market. The forklift sales of Daewoo skyrocketed and a new plant was constructed during the year 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts for export. During the early part of the 90s, Daewoo went global with a worldwide sales network. New kinds of forklifts were developed as an independent brand name utilizing Korean technology.

Development of new models
Developed in 1998 was the G5 series, the very first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for hydraulic systems, transmissions and engines. A host of durability and performance tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of main components. These centers have acquired worldwide respect.

The G5 series is renowned for low environmental impact and operator comfort. The G5 is recognized throughout the globe for being durable, reliable and operator friendly. The series rated high amongst clients during after sales, large-scale surveys as part of a consumer-oriented marketing approach for these models.

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